About

Belief

Sartha is the Sanskrit word for "Successful". We believe that the three fundamental principles to success are Integrity, Transparency and Efficiency.

Vision

To establish a reputation of offering innovation and creative business solutions based on the needs of our clients. Additionally to be known as a value for money service provider and a leader in the business verticals serviced by us.

Mission

To offer integrated sales and marketing consultancy and solutions to companies, tourism products and destinations seeking to set up operations and do business in India.

Sartha Global Marketing is a Tourism Marketing, Representation, Destination Branding and Public Relations Company. The Sartha Group was established in April 2007 with the objective to provide integrated sales & marketing solutions and consultancy, for organizations wanting to do business in India. Our focus business segments are tourism, hospitality, aviation and trade/ convention bureaus.

Management

Sheema Vohra

Managing Director

Sheema Vohra has been in the Tourism, Hospitality and Public Relations Industries for over two decades. She lived and worked in the U.S. for 8 years. Her experience includes – sales & marketing, planning & implementing marketing strategies, consumer promotions; developing & maintaining trade & media relationships. She is the Founder and Managing Director for Sartha Global Marketing LLP & Executive Director for Mileage Communications (India) Pvt. Ltd.

Her professional affiliations & memberships include – IAC Chair for IPW since 2001; past President of SKAL International, Delhi Chapter; Executive Committee member of SITE, India. She is member of the Visit USA Committee and the past President of the Delhi chapter of Visit USA Committee.

Sunil Puri

Joint Managing Director

Sunil has 29 years of experience in Finance, Public Relations and Marketing. He is also the Managing Director for Mileage Communications (India) Private Limited – a Sartha Global Marketing group company. Sunil has led the Hong Kong Tourism Board team since 1999 and is an active member of the Indian Association of Tour Operators (IATO), PATA (India Chapter), and SKAL Club of Delhi.

Vidheesh Tyagi

Senior Vice President

Vidheesh has over 24-years of experience in Sales & Marketing and Public Relations. He has successfully handled various co-op promotions for Sartha and Mileage clients, heading partnership and alliances. He is responsible for maintaining relations with the travel industry including airlines and working on strategic marketing partnerships.

Christina Colney

Sr Director Marketing

Christina has worked in the Tourism Industry for over 13 years. Her scope of work includes airline alliances, trade relations & partnerships, executing consumer campaigns etc.

She has also successfully led many sales delegations to India and conceptualized and implemented celebrity influencer projects.

Arpita Sinha

Senior PR Account Director

Arpita is a Communications Professional with over 13-years industry experience in 360-degree communications including Branding, PR, Crisis Communication, Media Relations & liaison, Content Creation for cross communication platforms including Print, Digital, Event Management, Public Affairs, CSR and Advocacy.