Tourism Representation

Activities undertaken by us include:

• • Travel trade engagement and contact program.
  • Brand positioning and strategy
  • Identifying key stakeholders; product development, and enhanced offerings
  • Marketing promotions targeted at relevant key audiences
  • Building and maintaining in-market partnerships
  • Familiarization trips for key decision-makers
  • Digital and Social engagement- including content management
  • Brochures and Collateral dissemination
  • Online Webinars and Destination Training- including training module promotions

Brand Management & Advertising Support

Sartha Global Marketing’s main objective is implementing long-term plans to attract and retain customers’ loyalty for our clients.

Our dedicated team of Marketing and PR professionals takes care of client advertising and promotional needs including:

• Media partnerships
• Establishing the right brand messaging
• Optimizing placements of editorial or advertorial content
• Brand research and negotiated media buy across multiple channels.
• Innovative strategies for brand/ product/ destination awareness
• Geo-targeting the right consumer segment
• Identifying and executing relevant co-branding opportunities.

Public Relations

Today and in times ahead, the significance of Public Relations and Communications (as a part of any organization’s overall marketing strategy) is increasing. When it comes to your brand, we don’t just act as an “outsourced agency”, but your ‘Communication Partner’ and ‘Brand Custodian’ in India- taking care of your brand’s overall perception and image in the market. Our PR services cover the entire range of media activities including:

• Media Outreach and establishing Media Relations
• Press Releases: Draft and disseminate all official communications to the media on behalf of your brand
• Content Curating and localization
• Influencer Programs- including celebrities and blogger engagements
• E-Newsletters
• Press Conferences & Media Events
• Media Familiarization Trips
• Interviews and Feature Story Placements
• Crisis Communication
• Advertorials and Social media promotions

Digital and Social Marketing

We understand the buying and travel patterns of Indian audiences and, based on client needs, devise innovative digital strategies, with special emphasis on ensuring visibility amidst market clutter.

Services we offer:

• Digital Strategy and Planning
• Digital Content management
• Social Media Marketing
• Video, banner, and website production
• Digital media buys and partnerships.

Consumer Promotions

In this era of readily available information, consumers now have greater choices than ever before, making it imperative to directly communicate with the target consumer base. Sartha Global Marketing identifies, evaluates, and strategizes appropriate consumer promotions for our clients- including working on co-promotions with partners with similar brand profiles. To achieve our objectives we work with a range of channels:

• Targeted B2C coop campaigns with relevant trade partners – with a focus on return on investment.
• Proactively sourcing marketing opportunities with non-traditional partners and brands These include working with the Indian Film industry, key consumer brands, airlines, media houses, events, etc.
• Ideate and implement on-ground consumer events at Malls, Cinema Multiplexes, Airport terminals, and other below-the-line activities.

Market Intelligence & Research

Via our countrywide network and ongoing contact program with industry leaders and experts, we maintain an ongoing knowledge base of happenings and changes in the travel/tourism/hospitality industry; trade bodies and associations; and the media. Additionally, we regularly conduct various surveys and research programs for our clients.

Outsourced research associates, if required, also support our Strategic Planning Cell, which comprises of our leadership team. These Planning Cell members provide ongoing statistical data, market intelligence, strategic solutions, and targeted research studies to our clients.

Hotel Sales & Marketing

Sartha Global Marketing offers sales and marketing services to hospitality businesses in the Indian market, with the objective of establishing and increasing market share.

Our pan-India specialist sales team undertakes:

• Identifying and engaging with the target customer segment
• Brand positioning and long-term recall
• Strategic sales and marketing activities
• Organizing workshops
• Establishing market leadership for our client offerings.

Trade Shows & Events

Sartha Global Marketing can help you:

• Plan and coordinate events such as Forums, Trade Missions, Road Shows
• Trade Show booth management & set-ups
• Consumer Events etc.