Brand Management & Advertising Support

Brand Management & Advertising Support

Sartha Global Marketing adopts a long-term focus to attract and retain a loyal customer base for your brand.

Our dedicated team of Marketing and PR professionals take care of all your advertising needs including:

  1. Forging media partnerships and media buys
  2. The right brand messaging
  3. Optimum placement of editorial or advertorial content
  4. Brand research and media buying across various channels.
  5. Create brand awareness
  6. Engage the right consumer segment
  7. Identify and execute the right co-branding opportunities.
Consumer Promotions

Consumer Promotions

The right alliance is crucial to establishing a brand connect with the Indian consumer. Sartha Global Marketing can identify, evaluate and approach the right industry partners to promote your brand through various channels:

  1. Targeted coop campaigns with travel trade focused on ROI
  2. Pro-actively sourcing marketing opportunities with non- traditional (non-travel) partners and brands that synergize with our clients. These include working with the Indian Film industry, key consumer brands, airlines, mainline (consumer) media etc.
  3. Ideate and implement on-ground consumer events at Malls, Cinema Multiplexes, Airport terminals and others.
Hotel Sales & Marketing

Hotel Sales & Marketing

Sartha Global Marketing offers services to hospitality businesses looking at establishing their presence in the Indian market and increasing their market share.

Our pan-India specialist sales team can:

  1. Identify and engage the right customer segment
  2. Brand positioning
  3. Targeted sales and marketing activities
  4. Organize workshops
  5. Promote your brand offerings that sets you apart from the competition
Market Intelligence & Research

Market Intelligence & Research

With our countrywide network and ongoing contact program with industry leaders and experts, we maintain our knowledge base of various happenings and changes in the travel/tourism/hospitality industry; trade bodies and associations; and the media. Additionally we regularly conduct various surveys and research programs for our clients.

We have a Strategic Planning Cell comprising of our leadership team, supported by outsourced research associates, that meets at various intervals throughout the year. This Planning Cell provides ongoing statistical data, market intelligence, strategic solutions and targeted research studies to our clients.

Public Relations

Public Relations

In Today, and in times ahead, the significance of Public Relations and Communications (as a part of any organization’s overall marketing strategy) is increasing. When it comes to your brand, we don’t just act an “outsourced agency”, but your ‘Communication Partner’ and ‘Brand Custodian’ in India- taking care of your brand’s overall perception and image in the market. Our PR services cover the entire range of media activities including:

  1. Media Outreach and building Media Relations.
  2. Press Releases: Draft and disseminate all official communications to the media on behalf of your brand.
  3. Content Curating and localization.
  4. Influencer Programs- including celebrities and blogger engagements
  5. E-Newsletters
  6. Press Conferences & Media Events
  7. Media Familiarization Trips
  8. Interviews and Feature Story Placements
  9. Crisis Communication.
  10. Advertorials and Social media promotions
Tourism Representation

Tourism Representation

  1. Travel trade interaction and brand positioning in-market
  2. Identifying key operators and product development
  3. Marketing co-promotions targeted at relevant key audiences
  4. Sourcing and building In-market partnerships
  5. Familiarization trips for key decision makers
  6. Constant contact programs- including training
  7. Digital engagement- including content management
  8. Brochures and Collateral dissemination
  9. Online Webinars and Destination Training module promotions
Trade Shows & Events

Trade Shows & Events

Sartha Global Marketing can help you:

  1. Plan and coordinate events such as Forums, Trade Missions, Road Shows
  2. Trade Show booth manage & set-ups
  3. Consumer Events etc.

For more enquiries please

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