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Visit California luxury destination partner at Peaklife Regatta 2023

Visit California successfully collaborated with Peaklife Regatta, a high-end consumer event hosted by Peaklife magazine. Visit California was the Luxury destination partner for the event.

Club California

Visit California successfully hosted Club California in Mumbai and Bangalore for senior travel trade partners. Over a 100 agents attended the training program’s.

Into Natures Wild Screening in Chennai and Bangalore

Brand USA organized two movie screenings of ‘Into Natures Wild’ for travel trade and media in Chennai and Bangalore. These screenings were accompanied with and interaction with one of the main protagonists, John Herrington, a Native American adventure lover and […]

Brand USA India Sales Mission

Brand USA india successfully organized the 9th India Sales Mission to Mumbai and Delhi. During the mission the big screen IMAX film “Into Natures Wild” was screened in Mumbai and Delhi for the travel and media.

‘California Dreamin’ Event in Kolkata

Visit California hosted a workshop/ engagement event for target senior travel trade in Kolkata as an extension to the Brand USA India Sales Mission in March 2023 with California partners

Brand USA Agents Meet & Networking- Chandigarh Trade Engagement

Brand USA- India hosted an exclusive luncheon for travel agents in Chandigarh on 22 February for senior travel trade partners.

IGLTA Symposium

Sartha Global Marketing organized the first ever IGLTA Mission and Symposium at the Lalit New Delhi.

Mammoth Lakes Tourism and Mono County, California Joint Sales Mission

Mammoth Lakes Tourism and Mono County, California conducted a joint Sales Mission to India and covered two major cities- Delhi and Mumbai, both key outbound hubs in India.

Virginia Awarded BEST ADVENTURE DESTINATION (International)

On behalf of Virginia Tourism Corporation, Sartha received the award for Best Adventure Destination(International) at Travel + Leisure India’s Best Awards 2022

Brand USA and Turkish Airlines India Travel Trade Fam

Brand USA India collaborated with Turkish Airlines to host a senior travel trade delegation for a familiarization tour to Texas.

Journey of wellness in the USA- Brand USA x Global Spa

Brand USA India collaborated with Global Spa to reach out to high-net-worth and luxury consumer audiences via a print and digital campaign, and on-ground events in Delhi and Mumbai

Joint event between the Travel Agent Association of India and Brand USA

At this event Padma Shri Ajeet Bajaj gave a presentation on the great outdoors, adventure travel and outdoor sports experiences in the USA. The audience included TAAII members and travel trade media.

Movie Night with Brand USA’- Ahmedabad Trade Engagement

The Brand USA India team organized a film screening “National Park Adventures” to showcase the Great Outdoors of the USA, to travel agents from Ahmedabad, Surat, and Rajkot.

What’s Your USA Story? Bangalore Trade Engagement

Brand USA India team conducted a travel trade engagement program with senior agency owners, tour operators, and travel agents in Bangalore.

Collaboration between Brand USA and Ajeet & Deeya Bajaj – Arpita

Brand USA collaborated with Ajeet & Deeya Bajaj for their expedition to the 6190 meter high Mt. Denali in Alaska, making them the first Indian Father-Daughter duo to scale the 7 highest peaks on all 7 continents of the world.

Visit Saudi March Virtual Lunch

During the middle of the pandemic. Team Sartha organised a March Virtual lunch for Visit Saudi in India followed by a virtual roadshow.

‘Chalo USA’ with Brand USA

Chalo USA is a Travel Trade Webinar Series being conducted by the Brand USA India team providing DMO’s an opportunity to share the latest destination updates with the Indian travel trade. The objective is to educate the travel trade on […]

‘Rediscover the USA’ with Brand USA

The Brand USA India team conducted a travel trade education program featuring the Brand USA Insider Guides and USA DMC Partners, held pan-India from February – March 2021.

‘A Taste of Philadelphia’ at Reading Terminal Market – PHLCVB India’s First Live Virtual Event

Philadelphia Convention & Visitors Bureau collaborated with the Reading Terminal Market (one of the city’s top culinary destinations) to create a live virtual experience for select members of the Indian travel trade and media.

Virginia Tourism Corporation Webinar

Virginia Tourism Corporation conducted a pan-India webinar on June 03, 2020, to create Product Awareness about Virginia amongst travel trade companies

Brand USA webinars with destination partners

Brand USA has hosted successful Webinars for travel trade agents across India to create awareness and increase product knowledge on the United States.

Visit California India Sales Mission 2020

Visit California conducted its first Sales Mission to India with California’s Lt. Governor Eleni Kounalakis in January 2020. The Mission was led by Visit California President & CEO, Caroline Beteta.

Visit California Film Initiative

Visit California partnered with the producer’s Guild of India to encourage filming of Bollywood movies in California.

SFTA Travel Mission to India

San Francisco Travel Association (SFTA) organized a trade mission to India in Dec 2019, led by Joe D’Alessandro, President and CEO of SFTA.

AMERICA’S MUSICAL JOURNEY PREMIERE

Brand USA hosted a 2 city movie premiere to celebrate the global streaming launch of “Americas Musical Journey”, presented in partnership with Expedia Group and Air Canada and now available on the GoUSA TV app.

AWARD – TRAVEL + LEISURE

Visit California was awarded Best MICE Destination (International) at Travel + Leisure India’s Best Awards 2019. The ceremony was held in New Delhi.

Brand USA India Mission

Brand USA has successfully conducted an annual Sales Mission to India for the past 8 years covering major tier 1 & 2 cities across India and engaging key trade and media.

PARTNERSHIP WITH NBA INDIA FOR THE FIRST NBA INDIA GAMES 2019

Visit California was one of the sponsor partners at NBA India Games in October 2019 in Mumbai. This was NBA’s first game in India and California team Sacramento Kings played the Indiana Pacers in 2 pre-season games.

GeoSpa – Global Spa Awards 2019

Visit California was awarded Favourite Destination – USA, by GeoSpa Global Spa Awards 2019. The ceremony was held at St. Regis Mumbai.

Award – Travel + Leisure

Simon Shopping Destination was awarded the Best One Stop Shopping Destination by Travel + Leisure India’s Best Awards 2018. The ceremony was held in New Delhi.

MTV India Music Summit 2018

Brand USA was one of the major sponsors at the India Music Summit, Robin Barnes- a renowned jazz singer from New Orleans was invited to perform at the 3-day Summit.

The USA awarded at The Times Travel Awards 2018

The USA was awarded the “Most Aspirational Destination” at The Times Travel Awards 2018. The ceremony was held in New Delhi.

Brand USA awarded at The Lonely Planet Magazine India Travel Awards 2017

Brand USA was awarded “BEST DESTINATION FOR SHOPPING(INTERNATIONAL)” at The Lonely Planet Magazine India Travel Awards 2017. The ceremony was held in Mumbai.

Brand USA awarded the Sustainable Tourism Destination of the Year 2017

The United States was awarded “Sustainable Tourism Destination of the Year Award” at World Tourism Day & Conclave in Mumbai on September 26, 2017. The event was organized by Creed Entertainment and Young Environmentalist Program Trust.

Visit California CEO Mission to India 2017

2017 being the US-India Tourism Partnership Year, Visit California conducted a CEO Mission to India to position California as the leading U.S. destination committed to the Indian market

Brand USA awarded at The Lonely Planet Magazine India Travel Awards 2015

Brand USA was awarded “India’s Favourite Destination” at The Lonely Planet Magazine India Travel Awards 2015. The ceremony was held in Mumbai.

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