On behalf of Virginia Tourism Corporation, Sartha received the award for Best Adventure Destination(International) at Travel + Leisure India’s Best Awards 2022

Brand USA India collaborated with Turkish Airlines to host a senior travel trade delegation for a familiarization tour to Texas.

Brand USA India collaborated with Global Spa to reach out to high-net-worth and luxury consumer audiences via a print and digital campaign, and on-ground events in Delhi and Mumbai

At this event Padma Shri Ajeet Bajaj gave a presentation on the great outdoors, adventure travel and outdoor sports experiences in the USA. The audience included TAAII members and travel trade media.

The Brand USA India team organized a film screening “National Park Adventures” to showcase the Great Outdoors of the USA, to travel agents from Ahmedabad, Surat, and Rajkot.

Brand USA India team conducted a travel trade engagement program with senior agency owners, tour operators, and travel agents in Bangalore.

Brand USA collaborated with Ajeet & Deeya Bajaj for their expedition to the 6190 meter high Mt. Denali in Alaska, making them the first Indian Father-Daughter duo to scale the 7 highest peaks on all 7 continents of the world.

During the middle of the pandemic. Team Sartha organised a March Virtual lunch for Visit Saudi in India followed by a virtual roadshow.

Chalo USA is a Travel Trade Webinar Series being conducted by the Brand USA India team providing DMO’s an opportunity to share the latest destination updates with the Indian travel trade. The objective is to educate the travel trade on the latest updates.

The Brand USA India team conducted a travel trade education program featuring the Brand USA Insider Guides and USA DMC Partners, held pan-India from February – March 2021.